Intercontinental hotels group,( IHG) and Lotus Trans Travel Private Limited announced the signing of a management agreement to establish four hotels portfolio under the Holiday Inn banner. Holiday Inn Bodhgaya, Holiday Inn Kushinagar, Holiday Inn Gorakhpur and Holiday Inn Shravasti. This will establish company’s presence at Buddhist tourism circuit as Bodhgaya in Bihar, Gorakhpur, Shravasti and Kushinagar in Uttar Pradesh are some of the main pilgrimage centres for Buddhist in India.
IHG is the first international operator to have presence in the Buddhist circle of India.
Sudeep Jain, Vice President, development South West Asia, IHG said that this signing adds to the rapidly growing presence of their well-recognised Holiday Inn brand across the country. This agreement is in line with development strategy for the South West Asia region. He considered the Buddhist circuit as an important landmark for religious tourism which will result in the growing number of tourists by the government’s efforts to develop and promote the route.
Lajpat Rai, Managing Director, Lotus Trans Travel Private Limited, said that they are excited to collaborate with IHG for portfolio of hotels in the Buddhist tourism circuit. IHG is an ideal partner to further strengthen our offerings. Holiday Inn is the most loved hotel brand and will cater to the growing number of travellers visiting these cities.
Holiday Inn Bodhgaya, Holiday inn Kushinagar, Holiday inn Gorakhpur and Holiday Inn Shravasti together will add over 450 rooms to IHG’s system and establish company’s presence to the Buddhist tourism circuit. Four hotel portfolios have been scheduled between 2020-2023 in Bodhgaya, Kushinagar, Gorakhpur, Shravasti.
IHG currently has 31 hotels operating across four brands in India, including Intercontinental Hotels and Resorts, Crowne Plaza, Holiday Inn and Holiday Inn Express with a further 43 in the development line.
By Raina Sehgal, TBM reporter